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About Stay Metrics

Carriers have been hiring expensive human resources consultants and workforce experts to solve their turnover problems for years with limited success. What works in one industry doesn’t always work in another. No one was asking drivers the right questions and no one was considering what makes driving such a unique industry.

After years of working in the industry and improving the experiences of drivers one company at a time, Tim Hindes and Kurt Ladow decided it was time to expand their impact. They teamed up with top researchers in behavioral psychology, management and organizational culture to create a rewards and recognition platform that is easy to implement and promotes a culture where drivers feel valued.

With a research-informed approach to retention and recruiting problems they have seen impressive results that are surprising even to industry veterans. The team is proud to be both changing corporate cultures and improving the experiences of drivers across the continent.

Our Core Values
  • Passionately put people first
  • Never quit getting better
  • Do the right thing


Tim Hindes

Tim has spent 30 years in the trucking industry, including a number of years as a driver and as a dispatcher.  At Stay Metrics, Tim oversees sales, marketing and the vision and strategic planning.  A serial entrepreneur, Tim is passionate about the role that company culture plays in the experiences of employees.  He and his wife Mary Kay just celebrated their 30th wedding anniversary.  They have three children, Jennifer, TJ and Nicole.

Kurt LaDow

Kurt oversees customer onboarding and support and data reporting. He manages the operations of Stay Metrics, bringing the long-term vision into action and reality. Kurt has spent 24 years with the trucking industry and holds a Bachelor of Science degree in Management from Purdue University. He has been married to his wife Laurie for 23 years; they have one daughter, Karley.

Scientific Advisory Board

Led by Tim Judge, PhD. the Stay Metrics Scientific Advisory Board includes some of the world’s leading researchers in the areas of employee turnover, attitude assessment, recruitment, and socialization. Our research advisors contribute advice to ongoing Stay Metrics research projects as well as participating in the design and execution of research of benefit to the entire trucking industry.

Stay Metrics Research Projects

Amir Erez, Ph.D.

W. A. McGriff Professor of Management
University of Florida

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prevent early driver turnover
John Kammeyer-Mueller, Ph.D.

Curtis L. Carlson Professor of Industrial Relations
University of Minnesota

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Joeri Hofmans, Ph.D.

Associate Professor
Work and Organizational Psychology
Vrije Universiteit Brussel

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Educational Partners

Luma was built to deliver measurably better education outcomes. Luma applies research to merge learning science with digital engagement, improving retention. We build beautiful environments that serve the learner by making the complex simple and rewarding. We’ve proven the approach in nearly 500 courses for clients, receiving terrific feedback. Luma is based at Innovation Park at Notre Dame in South Bend, Indiana.