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About Stay Metrics

Carriers have been hiring expensive human resources consultants and workforce experts to solve their turnover problems for years with limited success. What works in one industry doesn’t always work in another. No one was asking drivers the right questions and no one was considering what makes driving such a unique industry.

After years of working in the industry and improving the experiences of drivers one company at a time, Tim Hindes and Kurt LaDow decided it was time to expand their impact. They teamed up with top researchers in behavioral psychology, management, and organizational culture to create a rewards and recognition platform that is easy to implement and promotes a culture where drivers feel valued.

With a research-informed approach to retention and recruiting problems, they have seen impressive results that are surprising even to industry veterans. The team is proud to be both changing corporate cultures and improving the experiences of drivers across the continent.

Our Core Values
  • Passionately put people first
  • Never quit getting better
  • Do the right thing

Senior Leadership Team

Tim Hindes

Tim has spent 30 years in the trucking industry, including a number of years as a driver and as a dispatcher.  Tim oversees the vision and strategic planning of Stay Metrics, as well as serving as the primary public advocate for our products and services.  A serial entrepreneur, Tim is passionate about the role that company culture plays in the experiences of employees.  He and his wife Mary Kay just celebrated their 30th wedding anniversary.  They have three children, Jennifer, TJ and Nicole.

Kurt LaDow

Kurt oversees finances and human resources, as well as office space and vendor relations. He manages the resources of Stay Metrics, bringing the long-term vision into action and reality. Kurt has spent 24 years with the trucking industry and holds a Bachelor of Science degree in Management from Purdue University. He has been married to his wife Laurie for 23 years; they have one daughter, Karley.

Jerry Scott

Jerry oversees operations at Stay Metrics, including client relationship management, research, and client services. He is instrumental in developing the processes whereby the team continuously improves to meet clients’ needs. Jerry served in various leadership roles in safety, operations and human resources at a less-than-truckload provider for more than 20 years. Most recently, Jerry managed the operations of a regional insurance and risk management provider and was the COO at a fast-growing startup in the financial services sector. He earned a Bachelor of Arts in Economics from the University of Tennessee-Knoxville. He and his wife of 31 years, Janet, reside in South Bend and have a married daughter who lives and works in Chicago.

Mary P. Malone

Mary is responsible for the sales and marketing departments. As a senior leader, she helps direct Stay Metrics’ research-based approach to improving driver retention. Mary has advocated for an evidence-based approach to quality improvement. She is also a sought-after speaker and has recently spoken at events hosted by Indiana Motor Truck Association, Women in Trucking, Truckload Carriers Association, and many others. She has a BS in Biology and BA in Anthropology from the University of Notre Dame, an MS in Health Systems Management from Rush University, and a JD from Notre Dame Law School. She lives in South Bend with her husband Kevin.

Jeff Geitz

Jeff oversees the development and information technology team at Stay Metrics. He is an experienced IT manager and expert in business intelligence. He has more than 20 years experience managing corporate information systems. He holds a BA in computer technology from Purdue University and an MBA from Northwestern University.


Scientific Advisory Board

The Stay Metrics Scientific Advisory Board includes some of the world’s leading researchers in the areas of employee turnover, attitude assessment, recruitment, and socialization. Our research advisors contribute advice to ongoing Stay Metrics research projects as well as participating in the design and execution of research of benefit to the entire trucking industry.

Stay Metrics Research Projects

Amir Erez, Ph.D.

W. A. McGriff Professor of Management
University of Florida

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prevent early driver turnover
John Kammeyer-Mueller, Ph.D.

Curtis L. Carlson Professor of Industrial Relations
University of Minnesota

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Joeri Hofmans, Ph.D.

Associate Professor
Work and Organizational Psychology
Vrije Universiteit Brussel

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Educational Partners

Luma was built to deliver measurably better education outcomes. Luma applies research to merge learning science with digital engagement, improving retention. We build beautiful environments that serve the learner by making the complex simple and rewarding. We’ve proven the approach in nearly 500 courses for clients, receiving terrific feedback. Luma is based at Innovation Park at Notre Dame in South Bend, Indiana.

Dr. Gina Anderson, Ed.D.

CEO & Co-Founder at Luma

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