The winds have changed: set your sails to retain drivers

A storm has gathered in the trucking industry. A freight recession that began in 2015 and continued through 2016 led to historic lows in driver turnover in the fourth quarter. The American Trucking Associations reported Q4 turnover at large fleets fell to 71 percent and to 64 percent for small fleets last year. Turnover increased […]

Read More

Successfully onboard: new tools help carriers with driver socialization

driver socialization

Our research shows that drivers with a low satisfaction with their dispatcher — an interchangeable term with driver manager — leave at a 72.3 percent rate in the first three months on the job. Meanwhile, drivers with high dispatcher satisfaction leave at a 27.7 percent rate in the same time.

Read More

Driver Appreciation Week – a thank you from our team!

driver appreciation

During this year’s National Truck Driver Appreciation Week, Sept. 10 through Sept. 16, fleets across the nation will be going the extra mile to recognize the work of professional truck drivers. Outside the trucking industry, most people will go on as normal, unaware of this annual event. Yet everyone reaps the benefits from the 3.5 […]

Read More

Use survey feedback to prevent early driver turnover

During orientation training meetings, your new driver will call or text home and be asked a few questions:  “How do you like your new job? Is it what you expected? Tell me all about it.” Moment of truth This is a critical moment of truth for a driver’s career with that company. Orientation is barely underway […]

Read More

Must the trucking industry return to 100% turnover?

100% turnover

In the fourth quarter of 2016, driver turnover fell by double digits to historically low annualized rates of 71 percent for large truckload fleets and 64 percent for small fleets. The American Trucking Associations attributed the decline to a slow freight market. While the economy certainly was a factor, must we assume turnover will rise to […]

Read More

The importance of recognition for drivers (and, really, for all of us)


Starting in the early 1990s, Gallup and other research firms began reporting a new top reason why people leave their jobs. It wasn’t for the pay but for the lack of recognition. During this time I was a young manager in my early 30s. While attending a conference one day I heard a retired Army […]

Read More

Predictive analytics and driver turnover: A tool to improve retention

predictive analytics

Predictive analytics are among us. Data of all kinds is being run through computer models that apply advanced statistics and algorithms to identify significant, and repeatable, patterns. In finance, healthcare, insurance, trucking and many other industries, predictive analytics is used by businesses to solve difficult challenges. On a more personal level, it is helping people […]

Read More

Getting your new drivers up to speed

Anyone who commutes on the interstate is probably aware the trucking industry has job opportunities. “We are hiring” is the standard decal on the trailers of fleets, it seems. The reason why people choose to start or change their careers to be a professional driver is easy to understand. Few other careers offer the chance […]

Read More

Successful onboarding: 5 strategies to retain new drivers

Another week passes. New drivers are once again in your office for orientation meetings. Some look excited to be here; others are more difficult to read. Quietly, you wonder who will beat the odds this time. On average, more than one-third of new hires will quit in the first 90 days of employment and 55 […]

Read More

Turn telematics data into driver rewards & engagement

Telematics and Driver Performance

Telematics impacts fleets and drivers  When new technology such as telematics systems are used to measure and assess drivers, fleet executives and managers may face resistance from those whose performance they hope to monitor and, in some cases, improve. Telematics systems, for instance, capture a range of safety and fuel metrics about drivers using data […]

Read More

Ready to get expert help with your retention strategies?

Sign up for a demo today to learn how we can help improve driving retention in your company.