Must the trucking industry return to 100% turnover?

100% turnover

In the fourth quarter of 2016, driver turnover fell by double digits to historically low annualized rates of 71 percent for large truckload fleets and 64 percent for small fleets. The American Trucking Associations attributed the decline to a slow freight market. While the economy certainly was a factor, must we assume turnover will rise to […]

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The importance of recognition for drivers (and, really, for all of us)


Starting in the early 1990s, Gallup and other research firms began reporting a new top reason why people leave their jobs. It wasn’t for the pay but for the lack of recognition. During this time I was a young manager in my early 30s. While attending a conference one day I heard a retired Army […]

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Predictive analytics and driver turnover: A tool to improve retention

predictive analytics

Predictive analytics are among us. Data of all kinds is being run through computer models that apply advanced statistics and algorithms to identify significant, and repeatable, patterns. In finance, healthcare, insurance, trucking and many other industries, predictive analytics is used by businesses to solve difficult challenges. On a more personal level, it is helping people […]

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Getting your new drivers up to speed

Anyone who commutes on the interstate is probably aware the trucking industry has job opportunities. “We are hiring” is the standard decal on the trailers of fleets, it seems. The reason why people choose to start or change their careers to be a professional driver is easy to understand. Few other careers offer the chance […]

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Successful onboarding: 5 strategies to retain new drivers

Another week passes. New drivers are once again in your office for orientation meetings. Some look excited to be here; others are more difficult to read. Quietly, you wonder who will beat the odds this time. On average, more than one-third of new hires will quit in the first 90 days of employment and 55 […]

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Turn telematics data into driver rewards & engagement

Telematics and Driver Performance

Telematics impacts fleets and drivers  When new technology such as telematics systems are used to measure and assess drivers, fleet executives and managers may face resistance from those whose performance they hope to monitor and, in some cases, improve. Telematics systems, for instance, capture a range of safety and fuel metrics about drivers using data […]

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Rules of Driver Engagement: Apply them to Safety Training

Safety Training

Rules of driver engagement As any fleet executive or manager knows, driver engagement is essential to realize gains in fuel efficiency, safety, compliance and other critical areas in business. But engagement doesn’t just happen on its own. It must be orchestrated by a culture where drivers feel valued, challenged and rewarded. As noted in a […]

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Match New Driver Expectations & Experiences for Success

Driver Expectations

Setting up expectations for success You’ve got a 30-second window to make a recruiting pitch to a driver on the phone. What do you promise for pay, equipment, home time and other benefits? What pulls drivers in like a magnet may also have a polarizing effect later on. Indeed, ongoing research by Stay Metrics from […]

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Driver rewards & recognition: Engagement & retention

Driver Rewards - A Cruise

Workforce engagement can be measured in different ways, but ultimately the results boil down to employee retention. Stay Metrics is able to measure driver engagement by tracking use of the custom-branded driver rewards and recognition platform we administer for clients and comparing driver engagement data to the driver turnover data we collect.

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Is Driver Turnover a Millennial Story?

The team at Stay Metrics spends a lot of time examining our client’s driver turnover data. Knowing the critical role that Millennial drivers are expected to play in the industry; we decided to mine the Stay Metrics driver database for insights.

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