“The recent Stay Metrics Stay Index Report echoed consistent themes among truck drivers: they want to work for companies with a driver-centric culture and get paid fairly for their time and service. Stress related to lack of home time, equipment troubles, and delays were highlighted as top concerns. While the focus of the report wasn’t specifically researching new trucking technology, integrating digital tools into everyday processes can address these concerns.”
The population of truck drivers in our country is more diverse than it has ever been before. People from all walks of life, every race or ethnicity, are finding their careers in trucking, even as the number of white males (the longtime core demographic of trucking) is diminishing. This diversity will continue to increase.
Currently (with some notable exceptions), transportation companies operate out of a “company-centered” culture. In this model, the needs of the company are critical, and the employees exist only to meet the organization’s needs.
Face it. Nobody likes to be talked at, least of all people who have places to go and freight to haul. Yes, we’re talking about driver orientation meetings — how to make them memorable for drivers and worthwhile for your fleet.
That’s the goal of “Turbocharge Your Orientation,” a detailed, five-page white paper just issued by Stay Metrics, a retention-strategy firm. “The big problem,” the company contends, is that, “teaching anyone is a challenge, and teaching adults who just want to get through orientation so they can start earning a paycheck is even more challenging.”
Stay Metrics, a provider of driver retention tools, has released a new research report detailing a multi-faceted approach for motor carriers to turbocharge their driver orientation and improve job satisfaction.
The report is available at no cost on the Stay Metrics website.
Recent results from driver surveys administered by Stay Metrics for clients during critical periods of early employment show that nearly one in four drivers are not learning what they expected to from their carriers during orientation, according to Stay Metrics CEO and Co-Founder Tim Hindes.
Every motor carrier must have an orientation training program to ensure that drivers comply with federal regulations and company-specific policies, but the impact goes far beyond compliance. Drivers begin entertaining thoughts of, “do I stay or do I go?” during the first hours and days on the job.
A new research report by Stay Metrics, a provider of driver retention tools, details findings from surveys to drivers about the orientation process.
Stay Metrics, which provides driver retention tools for motor carriers, has new research identifying the top 5 reasons why drivers will make referrals within the first 90 days on the job.
“Attracting new drivers is difficult across the trucking industry, making referrals from current drivers more important than ever,” said Allyson Smith, a Stay Metrics data analyst who compiled the list. “The results of our latest research project highlight the aspects of work that most influence a driver’s decision to refer their carrier to another driver.”
Word of mouth is a powerful tool for recruiting and when a fleet is looking to fill an empty seat, what your current employees say can have a critical impact.
Stay Metrics, a provider of driver retention tools, wanted to investigate the reasons that drivers would consider recommending their fleet to other drivers. Specifically, the company conducted research identifying the top five reasons why drivers will make referrals within the first 90 days on the job.
“Attracting new drivers is difficult across the trucking industry, making referrals from current drivers more important than ever,” said Allyson Smith, a Stay Metrics data analyst who compiled the list. “The results of our latest research project highlight the aspects of work that most influence a driver’s decision to refer their carrier to another driver.”
Stay Metrics, a provider of driver retention tools for motor carriers, shared a case study on PS Logistics (PSL), one of the nation’s largest flatbed carriers, as part of its ongoing Success Metrics series.
PSL has sustained rapid growth over the last 15 years and today operates a combined fleet of 3,200 trucks. The company uses the Stay Metrics Drive for Gold Rewards Program to recognize drivers for performance, for compliments, for clean inspections and many other professional achievements.
The privately branded rewards program keeps drivers engaged by earning points from various recognition categories. As points accumulate, drivers redeem them for tens of thousands of items or travel options through the fleet’s Drive for Gold online portal.
Recent research concluded about one-third of newly hired drivers at a broad range of motor carriers failed to last 90 days, but experts agreed carriers could help stem the costly turnover.
Carriers, the expert said, could be more transparent about their work environment, and listen for telltale warning signs that emerge during hiring and orientation.